McKinney Fund & Co. approached us about doing a complete rebrand. Among the items needed were: a redesigned logo and supporting brand elements, a new website with paralax scrolling, a responsive mobile website, stationary, and a hard cover book.
By tailoring The McKinney Fund & Co.'s story, we were able reflect the rich heritage and sophistication onto the logo mark. We began with a land surveyor as the original icon. Our client shifted us into more of a traditional monogram route. We experimented with different "M" and "C" pairings until we arrived at the current logo.
Thank you DXZ Media for the collaboration.